Hornet Becomes First Gay Social Network to Present at Advertising Week New York

Hornet, the world's premier gay social network, today announced that president and co-founder, Sean Howell will be speaking at Advertising Week New York, the world's leading event for marketing, brand, advertising and technology professionals. Howell's presentation will be at the Startup Summit and will highlight opportunities in LGBTQ advertising, as well as Hornet's strategy and execution in targeting LGBTQ audiences.

"It is a privilege to speak at Advertising Week New York," said Howell. "It's the perfect platform to share our LGBTQ advertising insights and what's in store for publishers and advertisers who are trying to reach the growing LGBTQ demographic."

From the conference's Startup Summit on September 25 at the Nasdaq MarketSite at 4 Times Square, Howell will speak on the power of mobile apps to reach the pink economy and share insights on how Hornet was able to garner 2.5 billion ad impressions per month, providing an opportunity for advertisers looking to go mobile, where its predicted there will be a $40 billion ad spend in the U.S. in 2017. Howell will also be discussing thriving versus surviving in a mobile-first world as he addresses the question of how mobile communication has changed marketing and what innovative answers Hornet has to offer.

As brands continue to see the value of advertising on mobile platforms, these channels are seeing an increasing demand for integrated marketing initiatives.  As marketing and content converges, advertisers are now able to directly reach consumers on their mobile devices, which is where they are browsing most. Hornet now builds its content around helping brands communicate authentically to LGBTQ audiences.  Hornet has proven effective in reaching LGBTQ markets, in large part because of content on a platform that engages LGBTQ consumers on a significant scale.

With over 50 percent of the LGBTQ community choosing mobile over desktop, Hornet allows brands to show they are an LGBTQ-welcoming brand by reaching over 25 million LGBTQ highly-engaged, tech savvy consumers worldwide. Under the leadership of former Hearst Media sales leader Matthew Smith, who was recently hired as Hornet's SVP of Global Sales, Hornet will create and execute advertising and marketing programs for current and future Hornet partners seeking innovative digital solutions to reach a targeted demographic. Hornet creates advertising programs including targeted native or banner ads, broadcast messages and custom advertising campaigns.

Hornet will continue the conversation at their own Advertising Week LGBT Mixer - presented by Hornet STUNG at Slate (54 West 21st Street, New York, NY) on September 26, 6 - 9 p.m., where guests can meet the Hornet team and network with top advertising executives and LGBT professionals and allies, while enjoying cocktails, games and other activities. For more information about the mixer please visit: http://bit.ly/2ytM4Vt

Howell recently spoke at Dmexco (Digital Marketing Exposition & Conference), the largest conference and exposition for digital and advertising, which takes place every September in Cologne, Germany. He spoke to power of mobile apps in reaching the LGBTQ consumer in unexpected places, from Indonesia to Turkey. He also provided insight into the economic impact of marriage equality in Taiwan on the rest of Asia and the monetary potential for Japan to embrace LGBTQ business promotion and policies ahead of the Tokyo 2020 Olympic Games.

Hornet's free social network app is available on iOSAndroid, and the web.

About Hornet Networks
Hornet is the world's premier gay social network. Founded in 2011 with the mission to build the digital home for the gay community, Hornet has grown to 25 million users by utilizing cutting-edge technology for its dating platform and producing original editorial content to connect a community around common interests. Hornet provides a superior user experience and is number one in the key markets of France, Russia, Brazil, Turkey and Taiwan, and is consistently expanding its sizable user base in the United States. For more information, please visit: http://gethornet.com.

Hornet, Where Guys Connect.

Meet Hornet Executives at Dmexco, Cologne

Dmexco (Digital Marketing Exposition & Conference), the largest conference and exposition for digital and advertising, takes place every September in Cologne, Germany. This year’s speakers include Florian Adamski (Omnicom Group), Curt Simon Harlinghausen (Publicis), Tim Kendall (Pinterest), Sir Martin Sorrell  (WPP), Jack Dorsey (Twitter), Nigel Morris (Dentsu Aegis).

For Hornet, Dmexco is an important place to meet existing partners, to get to know new potential partners and to showcase the importance of mobile publishing for reaching gay audiences globally.

Dmexco started three initiatives to help promote women in the digital advertising workplace to focus on equality. Activations along these lines, Dmexco 2017 included Girl’s Lounge, a speakers series and resource materials. With this focus on equality, Hornet is honored to be the first LGBT company to take part in Dmexco.

This year, Hornet President and Co-Founder, Sean Howell from San Francisco will attend Dmexco Köln along with Head of Revenue, Edo Kovarsky from Paris as well as Hornet’s senior marketing staff. They would be happy to meet you there.

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» Contact us to set up a meeting at Dmexco 2017

Our experts of digital marketing invite you to exchange in reports and  and discussions. From mobile advertising to growth in emerging markets like Brazil and Malaysia which is transforming regions. We'd love to speak with you about the world of increasing digital, and now mobile-first pressures, as well as what's in store for publishers and advertisers who are trying to reach the growing demographic of LGBT as well as the latest trends and what to expect in the digital advertising world of tomorrow.

Sean Howell will be speaking September 13th on the power of mobile apps to reach the pink economy in unexpected places from Indonesia to Turkey. September 14th he’ll be sharing insight from his recent work at ITB Academy, Japan around the impact of Marriage Equality in Taiwan on the rest of Asia and the dollar and cents potential for Japan to embrace LGBT business promotion and policies ahead of the Tokyo 2020 Olympic Games.

U.S. mobile-ad spend will exceed $40 billion this year in just one mobile ad trend in 2017 and research from BIA/Kelsey anticipates predicted mobile ad spend to exceed $65 billion by 2020.

Mr. Kovarsky will be discussing thriving vs surviving in a mobile-first world with attendees as he addresses the question of how mobile communication has changed marketing and what innovative answers Hornet offers.

Meet the Hornet team at Dmexco, and be sure to attend our mixer for #LGBTDmexco themed #adout (ask your account team for more information about this fun moment at Dmexco to network with other LGBT attendees and allies).


 

The Arrest and Persecution of Gay Men in Indonesia Must End

The Arrest and Persecution of Gay Men in Indonesia Must End

The government in Indonesia continues to arrest and charge gay men around the country. Most recently, the police arrested 141 men at a sauna in Jakarta. Gay men are coming under attack and their rights are being violated. This must end.