Dmexco (Digital Marketing Exposition & Conference), the largest conference and exposition for digital and advertising, takes place every September in Cologne, Germany. This year’s speakers include Florian Adamski (Omnicom Group), Curt Simon Harlinghausen (Publicis), Tim Kendall (Pinterest), Sir Martin Sorrell (WPP), Jack Dorsey (Twitter), Nigel Morris (Dentsu Aegis).
For Hornet, Dmexco is an important place to meet existing partners, to get to know new potential partners and to showcase the importance of mobile publishing for reaching gay audiences globally.
Dmexco started three initiatives to help promote women in the digital advertising workplace to focus on equality. Activations along these lines, Dmexco 2017 included Girl’s Lounge, a speakers series and resource materials. With this focus on equality, Hornet is honored to be the first LGBT company to take part in Dmexco.
This year, Hornet President and Co-Founder, Sean Howell from San Francisco will attend Dmexco Köln along with Head of Revenue, Edo Kovarsky from Paris as well as Hornet’s senior marketing staff. They would be happy to meet you there.
Our experts of digital marketing invite you to exchange in reports and and discussions. From mobile advertising to growth in emerging markets like Brazil and Malaysia which is transforming regions. We'd love to speak with you about the world of increasing digital, and now mobile-first pressures, as well as what's in store for publishers and advertisers who are trying to reach the growing demographic of LGBT as well as the latest trends and what to expect in the digital advertising world of tomorrow.
Sean Howell will be speaking September 13th on the power of mobile apps to reach the pink economy in unexpected places from Indonesia to Turkey. September 14th he’ll be sharing insight from his recent work at ITB Academy, Japan around the impact of Marriage Equality in Taiwan on the rest of Asia and the dollar and cents potential for Japan to embrace LGBT business promotion and policies ahead of the Tokyo 2020 Olympic Games.
U.S. mobile-ad spend will exceed $40 billion this year in just one mobile ad trend in 2017 and research from BIA/Kelsey anticipates predicted mobile ad spend to exceed $65 billion by 2020.
Mr. Kovarsky will be discussing thriving vs surviving in a mobile-first world with attendees as he addresses the question of how mobile communication has changed marketing and what innovative answers Hornet offers.
Meet the Hornet team at Dmexco, and be sure to attend our mixer for #LGBTDmexco themed #adout (ask your account team for more information about this fun moment at Dmexco to network with other LGBT attendees and allies).